As a Branding Designer I design logos, but not “a logo” in the singular sense. Typically, brands will not only need a system of logos, but they will also need other supporting visual elements from which to build a complete visual identity and, in turn, brand assets. Here are the components I recommend you have in your Visual Identity Toolkit:

When building an emerging brand, the strategy is much the same as branding a larger entity. The process, though, may differ in that smaller companies are often more nimble.

Increasingly we do business in an online world where creating content is an important part of business strategy. This means everyone is taking photos. Good photos can be powerful and consistent photos help build your visual brand. The following are 5 photography tips that are guaranteed to better your branding.

I recommend you select three different typefaces to help shape a consistent visual identity for your brand.

For clarity, it’s important to understand the difference between a typeface and a font: A typeface is a collection of glyphs that are designed as a whole - with a distinct look. A font is one of the glyphs in the collection. For example, a typeface may come in a regular font, an italic font and a bold font. Variations in weights are also considered a variation in the font. For example, Helvetica at 10 points is a font and Helvetica at 12 points is another font.