How to Choose Typefaces for Your Brand

I recommend you select three different typefaces to help shape a consistent visual identity for your brand.

For clarity, it’s important to understand the difference between a typeface and a font: A typeface is a collection of glyphs that are designed as a whole - with a distinct look. A font is one of the glyphs in the collection. For example, a typeface may come in a regular font, an italic font and a bold font. Variations in weights are also considered a variation in the font. For example, Helvetica at 10 points is a font and Helvetica at 12 points is another font.